BOULDER PPC ADVERTISING
Pay-Per-Click Advertising Made Easy
Search Engine Optimization
Any good marketing strategy should focus on increasing your website traffic and capturing leads through organic searches. This is our specialty.
Do you want your website on top of Google? Are you looking to take advantage of pay-per-click advertising?
We Specialize in SEO Marketing… And Much More
Website Design
The bottom line is website design matters. The look and feel of your website can invite your customers in, or leave them running for the exit door.
PPC Advertising
Pay-per-click advertising is similar to SEO. It involves targeting keywords and paying to have your website appear above the organic results, in the Google Ads section.
Social Media Marketing
Do you use Facebook or Instagram? Because we sure do, and we’re not the only ones. This can be one of the most effective forms of advertising!
Why Supernova?
Many companies aren’t really concerned about getting your business publicity, as much as they are about taking your money through coercive sales tactics. In this constantly growing field, there are many who will exaggerate the kind of results that they will get you. There are those who will charge you exorbitant fees during the start of a campaign, only to disappear before you see any real results. We at Supernova pride ourselves on our honesty and integrity. We aren’t looking for our next big sale, but for our next success story. Before taking on a new client, we get to know you and your company to ensure we can truly meet all of your expectations. We want to be absolutely certain that we are on the same page before taking on any new clients. To see if we are the right fit, give us a call now at 720-900-1222.
NEED MORE CUSTOMERS?
Our custom strategies will have you dominating your competition!
We Deliver Exceptional Results
What is CPC Marketing?
Cost-per-click (CPC) or pay-per-click (PPC) are often used interchangeably. CPC refers to the general method of advertising whereby you don’t pay the digital advertiser unless someone actually clicks on your advertisement and visits your website.
Why Pay Per Click?
There are instances when PPC marketing can be a great option for your business. No matter your budget, PPC is a great way to be seen on the Google results pages and increase your leads. While not everyone clicks on the paid advertising at the top of the SERPs, many people do and you should definitely consider taking this route especially if your website is new and want quick results.
WHY SUPERNOVA?
True Experts
If your business isn’t focusing on targeted organic traffic from Google, then you and your customers are missing out. When it comes to being found online you need the best. Supernova has the edge in staying ahead of the search algorithm. Using data from tests on thousands of websites, we are able to sift through all of the misinformation that is floating around, and crack the code.
Contrary to popular belief, SEO works when done right. Being #1 is possible for any business and it is a complete game-changer that will skyrocket your business. The only thing is finding a company that will actually do it. Schedule a call with us and we’ll prove why we are better than 99% of the “SEOs” out there.
WHO ARE WE?
Marketing Consultants
No matter where in the world you are, there are great opportunities for you to outdo your competitors online. But how do you best take advantage of those opportunities? A great start is to give us a call to discuss how you and your company can benefit from one of our digital marketing campaigns. We at Supernova value each of our clients as a person and take the time to understand your wants and needs. We believe that the foundation of success is open and honest communication. After getting to know you and your business we will lay the groundwork for your business to become a complete success online. Whether it be through our best in class search engine optimization techniques, finely tuned social media advertising, or any other of our internet marketing services, you will be seen.
Professional Online Advertising Services
What sets us apart from the other cookie cutter marketing firms comes down to one word: Attention. We tend to the details and give you the attention you deserve. When you call or email, we respond promptly. You know what? You can even text us. We treat each campaign as if it it were our own, because in our eyes, it is.
WHAT YOU SEE IS WHAT YOU GET
On Page Search Optimization
Domain Name
If you want to start from scratch with us. Great! That is the best way to do SEO. We’ll help you get the perfect domain name.
H Tags
Your heading titles should never be neglected and we give them the care they deserve.
Title & Meta Description
We know the prefect balance to strike in getting your keywords where they need to be.
Content
Gone are the days of keyword stuffing. We produce quality content for your site, keeping in mind the ideal word count.
Latest Online Marketing Blog Posts
What Factors Are Important In The Google Maps Search Algorithm
Google regularly refines the local search algorithms that determine where enterprises appear in local search results. Which algorithms are used
Google Has A Monopoly On Web Searches
You may have noticed that we here at Supernova tend to emphasize getting websites on the first page of Google.
What Are Citations and Why Are They Important?
A citation is when your company’s name, address and phone number (NAP) is posted in an online directory. Citations can
FAQs
What IS CPC?
Cost per click, or CPC, is a pay-per-click bidding tool where you are charged each time a user clicks on your advertisement. Every time the PPC auction is conducted, your cost per click—the amount you pay when someone clicks on your advertisement—is computed.
A crucial digital marketing measure is cost per click. It gives you information about the cost per click that your company pays for advertising and encourages you to minimize your CPC.
What is PPC advertising?
Pay-per-click advertising is a method of online advertising that costs money and enables your company to display ads all over the internet. Your business can be advertised online, including on websites and social media platforms.
PPC advertisements may include text, graphics, or even video. PPC advertising is renowned for offering a variety of targeting choices. Several instances include:
- Device
- Location
- Interest
Do people actually click on PPC advertisements online?
Yes! More than 45% of page clicks go to ads that appear in search results.
Even better, compared to organic visitors, or those who browse your website without clicking on an ad, consumers who click on adverts are twice as likely to purchase a good or service. Reaching potential customers with PPC ads can have a direct impact on your sales figures. PPC advertisements additionally provide an average return on investment (ROI) of $2 for each dollar invested.
What variables affect your CPC?
Whether you choose to advertise on Google or Bing, the following variables will affect your cost per click:
- Your maximum bid is the amount you're prepared to spend if someone clicks on your advertisement.
- Your quality score is based on a number of factors, including the quality of your landing pages, your click-through rate, and the relevance of your keywords (CTR).
- Ad Rank: Your Ad Rank is determined by both internal and external factors, such as the searcher's intent, the effectiveness of your ad during the auction, and the size of your bid.
Why is CPC advertising crucial for companies?
CPC is essential in marketing and advertising since it:
Know how much it costs you to get clicks on your adverts.
Compare the results of your advertising activities to those of your rivals. Determine which advertising, ad groups, or ad campaigns produce the most return on investment.
In essence, you may use your CPC as a thermometer to determine how well your advertising and ad strategy are working. If your CPC is excessive, you may certainly make significant changes by raising your Quality Score or changing your ad targeting, for example.
How does PPC marketing operate?
Depending on your ad network and ad type, PPC can operate in a few different ways. For instance, despite being identical, the ad auction algorithms used by Google Ads and Microsoft Advertising are different.
How frequently should I evaluate my PPC campaigns?
You should examine your advertising more frequently because more than 70% of businesses haven't checked their PPC campaigns in more than a month. PPC specialists advise weekly campaign check-ins for the greatest outcomes.