What Are Citations and Why Are They Important?

A citation is when your company’s name, address and phone number (NAP) is posted in an online directory. Citations can include more than just NAP, they can include a description of your business and links to your business’ website and more. A good example is creating a Yelp account for your business. Once you’ve done that, you have a citation! There is a multitude of online directories to which you can add your NAP. 

But are citations important for your business? Well it depends. If you are a business providing a local service to a specific area of the country, and you are serious about your online presence, then yes, local citations should be a vital part of your SEO strategy. Why? Because if Google sees that you haven’t put in the time and effort to promote your business in this way, they will devalue your company and it’s website in their rankings.

If your business isn’t strictly local, say you have an affiliate marketing website, then citations carry little to no importance for your SEO strategy. Are you a local business looking to improve your website’s SEO? Contact Supernova Digital Marketing to discuss ways to improve your business’ digital footprint.