Frequently Asked Questions

We are what you could call a boutique digital marketing firm. That basically means that we are a small firm focused on a select set of clients. Large marketing agencies are concerned about bringing in as many clients as possible and doing the minimum amount of work necessary to keep a client. Smaller firms like Supernova give each client the time they deserve and we pay painstaking attention to detail. We work hard to get our clients superior results and keep them happy.

While it is true that the initial work on a campaign generally nets the most results, that doesn’t mean it is a “one and done” process. Without monthly work and maintenance, SEO rankings will slip and you will start losing traffic to, and leads from, your website.

While we are sure that you will be blown away by the result you see, we make it easy to cancel. Our core values are honesty and customer satisfaction. If you don’t want to be our customer any more, we understand and will make the process as easy and painless as possible for you, the customer.

Ranking in Google Search Engine is not as easy as you think. Many factors affect your ranking, but we can surely help you improve your ranking and let more customers find you in the search engine.

Google+ is one platform that, despite its initial promise, we no longer advise using for marketing.

Decide how much time and effort you can put into content creation. This issue is still up for debate because every business and every population observes a different pattern of content consumption. But in general, new information ought to be published at least twice every week. There is no upper limit to how often you can post; studies tend to indicate that doing so frequently can significantly increase the amount of traffic you can bring to your website. Google is known to give websites that often update their data higher prominence.

Offering your readers a perk in exchange for subscribing to receive your emails is the best strategy to increase the size of your email subscriber list. Simply spread the word, and your leads will automatically qualify themselves by opting in. You may promote this offer on your website, your social network accounts, and on landing pages, you develop to get people excited.

Keywords are crucial in content production despite Google’s algorithm being constantly changed. It’s still preferable to include a few mentions of the precise words and phrases you want to be found for, even though the requirements have been considerably eased so that words and phrases that mean roughly the same thing as the exact term sought for can now appear in search results, too. Remember that writing for people, not search engines, should always be your top concern.

In the world of social media marketing, videos are gaining importance. Every day, YouTube receives over 4 billion views! Make a how-to video, give your audience a behind-the-scenes look at your company, or use a film to promote the image of your brand.

Any type of material that your target audience will find valuable. It might be an eBook, a white paper, a video, a webinar, or even a discount that is compelling enough to entice potential clients to part with their email address.

Digital marketing is a crucial part of your business. A good SEO will help your business, and a bad SEO can hurt it. So, always remember that the agency you’re working with should have the same passion for your business and would help you from the beginning.

We surely don’t want to work with an agency that only cares about the money but a company that values its clients.