8 Website Tips For Increasing Conversions

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As a business owner, you are aware of the importance of having a website for generating leads and expanding your clientele. You are losing out on potential business if your website is ineffective at generating leads.

Ensuring that your website successfully converts visitors into leads is crucial because of this. Here are some solid suggestions to increase website conversions:

Use powerful images

Visuals are a powerful technique for grabbing website visitors’ attention and convincing them to act. Ensure that the material on your website utilizes excellent visuals, such as professional photos and videos. Don’t be scared to personalize your website with pictures of yourself and employees.

Enhance Your Website’s SEO

You must improve your website for SEO if you want it to appear higher on search engine results pages. Make sure your website’s content has the appropriate keywords, and use alt text when uploading your photos.

Computer on a table

Create a mobile-friendly website.

Everyone in the world today utilizes a mobile device to access the internet. You could be losing out on leads if your website isn’t mobile-friendly. Make sure your website is responsive and appears well on all platforms, including laptops and smartphones. Additionally, break up the text into smaller paragraphs, use bullet points, steer clear of pointless pop-up advertisements, and emphasize the most critical aspects.

  1. Write sentences that are two to three sentences long to make your paragraphs simple to read and effective on mobile devices.
  2. Use bulleted lists to help your readers focus on the material that matters. Bulleted lists are a terrific method to draw attention to vital information. Additionally, lists break up lengthy passages of information and are simple to read, which improves the user experience.
  3. Use bold text wherever necessary to style and format your writing.

Use Simple, Clear Copywrite

To ensure that visitors to your website can readily grasp what you’re giving, your website’s content should be succinct and straightforward. Use concise language, readable fonts, and clear headings.

Add A Call to Action, or More

Make sure your website contains a clear CTA that encourages users to take action, such as “Get in touch today,” or other calls to action buttons or content. You want to make them easy to see and access.

Offer Your Visitors Value

Your website should offer your visitors additional value, whether that comes in the form of informative blog articles, worthwhile resources, or intriguing and compelling content. You’re on the right track if you can keep visitors coming back for more.

Utilize Testimonials and Case Studies

A great technique to convince potential customers that you’re the real thing is through testimonials. A section on your website where users may read reviews from contented customers should be included.

  1. Keep It Brief: Your audience doesn’t have time to read a long testimonial. To make the text scannable and simple to read on mobile devices, keep testimonies to 30–50 words.
  2. Be Authentic: The finest testimonials are genuine, so request one-of-a-kind and personalized appraisals of current work from your customers.
  3. Be Direct: Take key phrases and words from each testimony for verification.
  4. Request Reviews: After the job is complete, contact each customer to request a review. Make sure you include a request for reviews on Facebook and Google My Business in this communication to the client.

Make Contacting You Simple For Visitors

Your website should prominently display your contact information and make it simple for people to get in touch with you. Every page of your website should have a contact form as well as your phone number and email address.

At Supernova Digital Marketing, we can help determine the best marketing strategy to help your business grow. Contact us today to schedule an SEO audit!

What Factors Are Important In The Google Maps Search Algorithm

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Google regularly refines the local search algorithms that determine where enterprises appear in local search results. Which algorithms are used are triggered by keywords in the search query. To decide which business to rank in Google Maps, we found that Google doesn’t necessarily just use one algorithm but two or even more depending on some factors.

Showing the businesses that best match what people search for locally is what Google is good at. It’s not enough to apply tactics like keyword filler to rank well. Google itself wants to prioritize quality content that brings value to its users the most.

Here are some important factors we should consider in the Google maps search algorithm

RELEVANCE

Google is intelligent. The search engine will serve up the most relevant content when someone searches a local business category. Modifiers like “vegan options,” “open now,” and “best” will change the Google 3-Pack results, the top three search results in maps.

Whether a particular business sells or has the attributes a searcher is looking for, Google defines relevance by how well a local Business Profile matches a search query. To create a relevant listing, an enterprise must carefully consider the following:

• Social posts and online review responses
• Local listing attributes and categories
• Local page signals

BUSINESS CATEGORIES

Rather than getting the right keyword in your company name, isn’t it more important to your business if it is appropriately categorized?
When I dug into the” New York Restaurant” 5-pack, all the five companies were categorized as restaurants. Other searches often give the same results. So properly categorizing your business is as important as anything else. The more specific you are with the business category, the better the chances that Google will notice your business and will show your business to searchers. You can pick one primary category and add up to ten categories in total.

Pick a category that best matches your business. The more relevant, the better. When determining your ranking, Google weighs your primary category heavily.

LOCAL PAGE SIGNALS

Another important aspect of your local digital presence is a website or webpage. It is critical to create localized and separate pages for each location with all the details of customers, especially if you have a multi-location business that needs to find and contact you.

Before creating your local business website:
Find keywords that are used most frequently with high intent and highly relevant to what you offer.
Think like they do when coming up with content, Skip the jargon, and focus on the customer’s perspective.
Focus on local page keywords that matter and spend time on keyword research.

PROXIMITY

Proximity to a searcher is the number one factor in Google’s maps search ranking. What is the closest to you or what location you stated will probably show on the first page of the Google search result.

Google adjusts results based on whether a searcher comprises a location in their search. Even if the searcher doesn’t incorporate “near me” in their search, the search engine extrapolates local intent. For instance, “Best Spa In Denver” will show results for Denver, even if the searcher is in Manhattan. Google is smart enough!

It is essential to recognize that dependent on other modifiers, search results are fluid, and on the proximity that the searcher includes in their query. For instance, if a searcher consists of the qualifier “best,” Google may only present businesses with four stars or higher.

We’ve all searched while outside a business, maybe a restaurant, to browse their menu or check their reviews, and found that the business we were parked outside wasn’t the first result on the list. This is because prominence and relevance factors were considered as well. Because of the fluid nature of proximity search, understanding how to rank for “prominence” and “relevance” is crucial.

Local searches often result in a Google 3-Pack, the top three organic search results served up alongside a map. Related to Google My Business (GMB) listings, the Google maps search algorithm determines hierarchies in the search result. The higher a business ranks, the more likely a searcher will click on its listing in the search engine results pages (SERP). These public business listings on Google include information about local businesses that match search requests.

HOW REVIEWS FACTOR GOOGLE MAPS SEARCH ALGORITHM

One of the best ways to optimize your corporation for local searches is to have genuine reviews. Opting for a product or service with a positive ranking and reviews gives credibility to your business as people are more likely to trust you. To maximize the effect of your reviews and keep as much control over them as you can, encouraging your clients to leave reviews about your business on your GMB page should be your priority.

Always keep in mind that reviews are one of Google’s most important factors while ranking businesses.

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Google Has A Monopoly On Web Searches

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You may have noticed that we here at Supernova tend to emphasize getting websites on the first page of Google. Maybe you’re wondering: Why Google? Why not Bing or Yahoo or that good old fashioned Ask Jeeves (now known as ask.com)?

The answer is simple. Google essentially has a monopoly when it comes to searching the web, at least in America. A lot of people like to throw around inaccurate numbers when it comes to what percentage of the population uses Google as there preferred search engine. We at Supernova prefer to search out the facts using reliable and valid data. The fact of the matter is, Google accounts for over 90% of the US search market share. 

Many people say it is only 70%, and that is partially true. The 70% does not account for the additional 20% coming Google image searches. Add it all up and, and Google owns 9 out of every 10 web searches. What about Bing and Yahoo you may be wondering. Check out the detailed results here: Jumpshot’s Latest Data

What Are Citations and Why Are They Important?

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A citation is when your company’s name, address and phone number (NAP) is posted in an online directory. Citations can include more than just NAP, they can include a description of your business and links to your business’ website and more. A good example is creating a Yelp account for your business. Once you’ve done that, you have a citation! There is a multitude of online directories to which you can add your NAP. 

But are citations important for your business? Well it depends. If you are a business providing a local service to a specific area of the country, and you are serious about your online presence, then yes, local citations should be a vital part of your SEO strategy. Why? Because if Google sees that you haven’t put in the time and effort to promote your business in this way, they will devalue your company and it’s website in their rankings.

If your business isn’t strictly local, say you have an affiliate marketing website, then citations carry little to no importance for your SEO strategy. Are you a local business looking to improve your website’s SEO? Contact Supernova Digital Marketing to discuss ways to improve your business’ digital footprint. 

What is Search Engine Optimization (SEO)?

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SEO is the process by which someone makes to changes to an existing website so that the algorithm Google (or Bing, Yahoo, etc.) uses to rank websites pushes the website up in the rankings, say from the third page of results to the first page. There are many factors that can make a website jump up, or down, in the rankings. Probably the most important factor is quality content. Google doesn’t want websites with bad or misleading content to show up on the first page. People essentially use Google to find answers to their questions and Google does their best to have the first page of their search results be full of websites that do a great job of answering the question.