Google regularly refines the local search algorithms that determine where enterprises appear in local search results. Which algorithms are used are triggered by keywords in the search query. To decide which business to rank in Google Maps, we found that Google doesn’t necessarily just use one algorithm but two or even more depending on some […]
You may have noticed that we here at Supernova tend to emphasize getting websites on the first page of Google. Maybe you’re wondering: Why Google? Why not Bing or Yahoo or that good old fashioned Ask Jeeves (now known as ask.com)? The answer is simple. Google essentially has a monopoly when it comes to searching […]
A citation is when your company’s name, address and phone number (NAP) is posted in an online directory. Citations can include more than just NAP, they can include a description of your business and links to your business’ website and more. A good example is creating a Yelp account for your business. Once you’ve done […]
SEO is the process by which someone makes to changes to an existing website so that the algorithm Google (or Bing, Yahoo, etc.) uses to rank websites pushes the website up in the rankings, say from the third page of results to the first page. There are many factors that can make a website jump […]